All posts by Kaitlyn Sussex

What is Digital Media Marketing? The Industry, Trends and Training

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What is digital media marketing? Where can I find training in Tampa Bay? Where can I find a job?

For more information on our upcoming digital media marketing non-degree certificate courses, please visit us here or give us a call at (727) 341-4445.

As we continue to transition into the age of technology, it has become harder and harder to stay in touch without adapting to some of the new outlets for communication. Facebook, LinkedIn, SEO, digital marketing. What is it?

What is digital marketing?
Digital media marketing global digital snapshot
Digital media marketing global digital snapshot

Digital marketing is the term used for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing has evolved tremendously since the 1990s and has changed the way brands and businesses utilize technology and digital marketing for their marketing.

The total world population is 7.39 Billion, and there are 3.41 billion internet users. This means 46% of the world’s population is using the internet, and there are roughly 2 billion users on social media websites.

Time spent online
digital media marketing global digital snapshot
Time spent per day on digital devices as it relates to digital media marketing

We are spending more and more time on digital devices. In the United States, the average person spends more than five hours per day on digital devices. That is more than double the number of hours spent when compared to 2008. Since we are spending more time online, advertisers have realized that they need to spend more advertising dollars on online advertising to reach the consumers they are looking to target.

What is the demand for digital marketing professionals?
digital media marketing hiring trends by expertise
Digital media marketing hiring trends by expertise

Naturally, more and more companies are looking to hire experienced digital marketing professionals. According to the chart below, 39% of the companies surveyed hired a digital marketing expert compared to only 1 in 4 who hired a new project manager. What this means, is that companies are looking for employees with a firm understanding of digital marketing.

Companies need to employ marketers who understand digital marketing because these individuals will help the companies they are employed by drive revenue and build brand awareness for their organizations.

What do digital marketing professionals earn?
digital media marketing salaries
digital media marketing salaries



Established and smaller companies recognize the importance of employing a digital marketing expert. Therefore, salaries for these professionals’ average $88,000 to $130,000 per year.

Where can I find digital media marketing training in the Tampa Bay area?

The St. Petersburg College Workforce Institute recently launched its new professional certificate program in digital media marketing (non-degree).

The certificate program in digital media marketing prepares students to effectively and efficiently create and manage marketing campaigns through digital media outlets. The courses are designed to serve marketing professionals, both those new to the field and those just looking to expand their skill set, marketing department employees, and small business owners.

The program consists of topics on: Foundations of Digital Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Pay-per-click Advertising, and more.

Digital media marketing certificate course details
  • Course length:  2 weeks, 12 total hours (includes the 3-hour foundations prerequisite course)
  • Days:  Mondays/Wednesdays
  • Time:  6 – 9 p.m.
  • Locations:  Offered at both the SPC EpiCenter  and the SPC Downtown
  • 2017 start dates:
    • Downtown – 8/7/17, 10/9/17
    • EpiCenter –  9/18/17, 11/6/17
  • Prerequisite:  Foundations of Digital Media Marketing Course (can also be taken by itself) read more
  • Cost:  Foundations of Digital Media Marketing- $99.00; Certificate (not including Foundations)- $699.00

Funding assistance and SPC employee discounts may be available. Group Training is also available.

For more information on SPC’s upcoming digital media marketing training, professional development training, and skills upgrades classes, please visit

Want to talk through your past work experience and future goals with one of our career specialists? Give us a call at (727) 341-4445 or email us at

Source: Best in Class SEO

How To Speak Like A Project Manager

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Have you been managing projects in your professional (or personal) life and think you could do a great job as a project manager, but are not sure where to start? The SPC Workforce Institute Project Management Training Program is here to help! Here are 10 terms you need to know to start speaking like a project manager.

Get information on how you can learn more about these fundamentals or how to get a certification as a project manager without having to be enrolled in a degree program here.


Project scope is “the work required to output a project’s deliverable.” To put it simply, the scope of the project describes the parameters and boundaries of the project: what will the project do, not do, and what will the outcome and goal of this project be. Usually there is a list of requirements/deliverable for the project (see below for requirements definition). All of these help make up the scope. Source: PMI


A stakeholder is formally defined as “an individual, group, or organization who may affect, be affected by, or perceive itself to be affected by a decision, activity, or outcome of the project.” As you may have guessed, a project can have many stakeholders. Usually stakeholders will include the project team who is working on the project, the sponsor of the project or client wanting the project done, the end user or customer, suppliers/vendors affected by the project, and even regulatory agencies who may have a role in the project. Source: PMBOK, 5th Edition

Subject Matter Expert

More commonly referred to as “SMEs” (pronounced “smeez”, “shmeez”, or “S.M.E.s”), Subject Matter Experts role is somewhat self-explanatory. Subject Matter Experts are those individuals who have a detailed knowledge and background in a particular part of a project. They know the best practices of their field, typical processes, historical outcomes, usual timelines for certain tasks, and an overall plethora of knowledge of their industry. Subject Matter Experts are commonly called upon by the Project Manager to assist in things such as scheduling, problem solving, etc.

Gantt Chart

A Gantt chart is a type of chart that shows tasks/activities broken down by task name, date, and length. Essentially, it shows you “what has to be done (the activities) and when (the schedule). They are typically used to help track the schedule of the project. Think of it this way, if you combined a list of your activities and all of the tasks needed to complete that activity in an outline/overview format and combined it with a calendar, you would have a Gantt chart. Source:

 Here is an example of a very simple Gantt chart:

Gantt Chart
Gantt Chart

Project Plan

The Project Plan or Project Management Plan is “a formal, approved document used to guide both project execution and project control.” Think of it this way, the Project Scope discusses what will be completed. The Project Plan details how it will be completed.  Beyond that, it also details how the project will be monitored, controlled, executed, and closed. The Project Plan covers topics such as risk management strategies, communications management strategies, procurement management strategies, and so on. Source: PMBOK


The sponsor of the project is essentially the person who is financially backing the project. They typically provide the project funding, approves any major changes to the deliverables, and approves any scope changes (as well as assist in resolving any scope-related issues). Sometimes some of this authority is delegated out, but typically, the sponsor is the head honcho. Source: PMBOK

 Work Breakdown Structure

The Work Breakdown Structure (WBS) refers to a “graphical, hierarchical chart composed of nodes that are logically organized from top to bottom. It represents all of the work and only the work to be performed on the project. Each node on the WBS has a unique number used to locate and identify it.” Although sharing some similarities as a Gantt chart, the WBS is illustrated similar to an organization chart and does not provide a set of dates for certain items. The main basic purpose is to show what work needs to be done on a project, organized in a hierarchical fashion, and how long each of the steps in completing the project will take.  Source: The PMP Exam Book, Crowe;

 Here is a sample snippet from a WBS on a project related to building a house:

Work Breakdown Structure
Work Breakdown Structure

Waterfall Methodology

Among several methodologies used in project management, waterfall methodology is one of the most popular. This methodology applies to the typical workflow you would use through a project. This methodology is linear in nature, as you work through each phase of a project one at a time, only moving to the next phase when the current phase is completed. Once you complete a phase, you cannot go back. Although the process and flow of this methodology is very easy to understand and describe to a potential client, there are several risks associated to having such a regimented timeline. Source: PMI

 Example of the Waterfall Methodology in software development:

Waterfall Methodology
Waterfall Methodology

Agile Methodology

The Agile Methodology is another methodology used in project management, brought to life after some found disadvantages to the Waterfall Methodology. The main difference between the two is that rather than use a step-by-step sequential approach, agile used a bite-sized or incremental approach to completing projects. They work on one small portion of a project (aka a one-week or one-month “sprint”, where they work primarily on that one task) at a time. They then analyze the work tone on that portion, test for errors, get feedback, and incorporate all of these lessons learned before running the next “sprint”. One downfall of this methodology is that there is not as strict, if any, set timeline and structure, increasing the risk that the project costs more money or time in the end. Source: PMI, testmanager

Agile Methodology
Agile Methodology


Scrum is a term that falls under the agile umbrella. It is an approach to agile, along with others such as Lean or Kanban. This approach enables organizations to breakdown their work into bite-sized pieces and increase collaboration between the project team and the customer.  Typically, the person in charge of overseeing this process is known as the “Scrum Master”. This approach includes the use of “sprints” as mentioned in the agile description above. Also included are “daily scrums” or short, stand-up meetings to discuss progress. Source: PMI;

Now that you know ten of the most common terms used in project management and by project managers, you are ready to take the next step. SPC’s Workforce Institute has regularly scheduled non-degree classes in project management. From Project Management Fundamentals, to Project Management Professional (PMP) Certification Exam Prep, to Microsoft Project training, you will find everything you need to become a successful and marketable project manager.

If you have any questions or would like to sign up for a class, please contact Kaitlyn Sussex, SPC Workforce Institute Program Coordinator, at (727) 341-4553 or

  • Want to know more about the current outlook for jobs in project management? Read more.
  • Not sure if you really need a certification in project management? Here’s 3 reasons why you do.
  • Interested in earning a degree focused on project management? SPC’s College of Business is now offering a program track in project management. Find out more information here.

Free Small Business Week events at SPC

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In alignment with both national and local small business weeks, The Workforce Institute at St. Petersburg College is celebrating the growth of small businesses in the Tampa Bay area. The Workforce Institute will host a series of FREE events throughout Small Business Week, May 2-5, that strive to further educate and enrich the small business community as well as SPC students.

“Employing millions of Americans and creating nearly two out of three new jobs, America’s small businesses are the backbone of our economy. More than that, our small businesses represent what is best about America- that with hard work and ingenuity, anyone-no matter their background- can build a better future for themselves and their families.”

 –President Barack Obama

The Workforce Institute works to provide a wide variety of non-credit classes to help organizations and individuals learn new skills for today’s workplace and prepare to pass licensure exams with classes such as “Ordinary to Extraordinary Customer Service” to training on small-business friendly software such as QuickBooks.

Online program for entrepreneurs

Small Business Month will also mark the launch of SPC’s online, non-credit program “How to Start a Small Business,” which lends itself to entrepreneurs.

It covers topics such as building a business plan, creating a marketing and advertising strategy, tracking return on investment and planning an exit strategy. You can find out more information on this program by visiting our website.

Speaker Series

Kicking off the week’s events, SPC’s Workforce Institute will host a “Speaker Series.” It boasts three highly-knowledgeable speakers within the Tampa Bay area business community. All events are free to the public. Registration is suggested as seating is limited.

Just Do It! Differently!

On Monday, May 2, Sheryl Nicholson, of, will present “Just Do It! Differently!” This event will help business owners learn how to build a successful business from day one, from hiring right the first time to building an internal and external community for success. Some of Sheryl’s current clients include the Central Intelligence Agency, the Center for Disease Control, AT&T  and 3M.

This event will be held from 7:30 – 8:30 a.m., May 2, at the SPC EpiCenter. A continental breakfast will be provided.

To register for this event, please click here.

Technology and the Future, Today

On Thursday, May 5, Chris Krimitsos, founder of Tampa Bay Business Owners, will deliver a powerful talk on technology and the future that is already here. He will cover how to spot trends and earn revenue, based on acquiring an awareness of trends and demands. Tampa Bay Business Owners, founded in 2008, strives to provide resources to grow their members’ companies and to be a community-driven incubator for business ideas, resources and action that have a profound effect on the Tampa Bay area.

This event will be held from 11:30 a.m.-1:30 p.m., May 5, at the SPC EpiCenter. Lunch will be provided.

To register for this event, please visit click here.

LinkedIn for Business Owners

Also on Thursday, May 5, The Workforce Institute will host Bonnie Dye, ranked on LinkedIn in the top 5 nationwide for various internet trainings. Bonnie will be speaking about LinkedIn for business owners.

This event will be held from 5:30 – 6:30p.m., May 5, at the SPC EpiCenter. Dinner will be provided.

To register for this event, please click here.

For more information on The Workforce Institute or for questions regarding “Speaker Series” Events, please contact or (727) 341-4445. All “Speaker Series” events are free to the public. Light refreshments will be served. Seating is limited.