What is Digital Media Marketing? The Industry, Trends and Training

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What is digital media marketing? Where can I find training in Tampa Bay? Where can I find a job?

For more information on our upcoming digital media marketing non-degree certificate courses, please visit us here or give us a call at (727) 341-4445.

As we continue to transition into the age of technology, it has become harder and harder to stay in touch without adapting to some of the new outlets for communication. Facebook, LinkedIn, SEO, digital marketing. What is it?

What is digital marketing?
Digital media marketing global digital snapshot
Digital media marketing global digital snapshot

Digital marketing is the term used for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing has evolved tremendously since the 1990s and has changed the way brands and businesses utilize technology and digital marketing for their marketing.

The total world population is 7.39 Billion, and there are 3.41 billion internet users. This means 46% of the world’s population is using the internet, and there are roughly 2 billion users on social media websites.

Time spent online
digital media marketing global digital snapshot
Time spent per day on digital devices as it relates to digital media marketing

We are spending more and more time on digital devices. In the United States, the average person spends more than five hours per day on digital devices. That is more than double the number of hours spent when compared to 2008. Since we are spending more time online, advertisers have realized that they need to spend more advertising dollars on online advertising to reach the consumers they are looking to target.

What is the demand for digital marketing professionals?
digital media marketing hiring trends by expertise
Digital media marketing hiring trends by expertise

Naturally, more and more companies are looking to hire experienced digital marketing professionals. According to the chart below, 39% of the companies surveyed hired a digital marketing expert compared to only 1 in 4 who hired a new project manager. What this means, is that companies are looking for employees with a firm understanding of digital marketing.

Companies need to employ marketers who understand digital marketing because these individuals will help the companies they are employed by drive revenue and build brand awareness for their organizations.

What do digital marketing professionals earn?
digital media marketing salaries
digital media marketing salaries



Established and smaller companies recognize the importance of employing a digital marketing expert. Therefore, salaries for these professionals’ average $88,000 to $130,000 per year.

Where can I find digital media marketing training in the Tampa Bay area?

The St. Petersburg College Workforce Institute recently launched its new professional certificate program in digital media marketing (non-degree).

The certificate program in digital media marketing prepares students to effectively and efficiently create and manage marketing campaigns through digital media outlets. The courses are designed to serve marketing professionals, both those new to the field and those just looking to expand their skill set, marketing department employees, and small business owners.

The program consists of topics on: Foundations of Digital Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Pay-per-click Advertising, and more.

Digital media marketing certificate course details
  • Course length:  2 weeks, 12 total hours (includes the 3-hour foundations prerequisite course)
  • Days:  Mondays/Wednesdays
  • Time:  6 – 9 p.m.
  • Locations:  Offered at both the SPC EpiCenter  and the SPC Downtown
  • 2017 start dates:
    • Downtown – 8/7/17, 10/9/17
    • EpiCenter –  9/18/17, 11/6/17
  • Prerequisite:  Foundations of Digital Media Marketing Course (can also be taken by itself) read more
  • Cost:  Foundations of Digital Media Marketing- $99.00; Certificate (not including Foundations)- $699.00

Funding assistance and SPC employee discounts may be available. Group Training is also available.

For more information on SPC’s upcoming digital media marketing training, professional development training, and skills upgrades classes, please visit spcollege.edu/workforceinstitute.

Want to talk through your past work experience and future goals with one of our career specialists? Give us a call at (727) 341-4445 or email us at workforce@spcollege.edu.

Source: Best in Class SEO

2 thoughts on “What is Digital Media Marketing? The Industry, Trends and Training

  1. This is an excellent course choice for students. I am a VP in the digital marketing industry and I confirm that this is a fast growing market with needs for lots of qualified executives.
    As a career choice, it offers good upward mobility and also flexibility. Whether people decide to work for vendors and national brands or smaller agencies they will find many job openings available.

  2. This looks like an excellent course. We spend a lot of time on digital marketing and it is an indispensable skill to learn or improve on for anyone engaged in any sort of business activity. Without effective marketing, there will be no profits no matter how good the product or service.

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