Give Them a Reason to Choose You

Choose you art

Have you ever felt that you were more than qualified for a job but just never got a call for an interview? First thing you must know is that you are not the only one. Chances are, each open position is receiving about 100+ resumes and cover letters for the job you are applying to. Just getting your resume selected is a challenge of its own.

So why are you not being selected for a chance to interview? Let’s take a look at some common mistakes and improvements you can make to your cover letter and resume to make sure you are one of the chosen for that next job interview.

Make sure your resume isn’t boring. Whoever is sifting through all the resumes for this position is going to see a lot of standard, traditional resumes. There is nothing wrong with traditional but you need to set yourself from the majority. Remember this; numbers can sell your experience better than words. What this means is, when typing your experiences, anyplace that you can include a number put it there.

Here are two examples for a person applying for an Event Marketing Manager. One is from a resume not accepted and one is from someone placed to the top of the pile.


  • Marketed and Planned Events. (Boring and Not Selected)
  • Marked and planned over 100 events and increased revenue by 40%. (Stands out and Selected)

The second example gives employers facts and shows them that you made your last company money, which means most likely you will make them money. No company is going to look away from someone who can make them money.

The next thing that will set you apart from that rest of the applicants is your cover letter. This is what will be read first and if it is too generic, the reader is going to skip right over you. A resume will show of your experiences, but a cover letter is where you have the opportunity to sell yourself to the employer.

Here are some keys to a good cover letter:

  • Do your research and find the HR Directors name or the name of the department head you are applying for and address it to that specific person. This will go a long way!
  • Explain why you are interested in the position. Be specific and let them know why you are choosing them. This will give them more of a reason to select you
  • Explain how you can deliver results in the position you are applying for. Expand upon one or two points in your resume that directly relate to the position you are applying for.
  • Do not ramble about things. You want to be concise, specific and relevant.
  • Be Honest, genuine and confident – Companies will see that and want to meet you in person.

Check out this link for The Mind Trick That Will Change the Way You Write Cover Letters Forever!

Remember the Career Service team is here to help you with your cover letter and resume. If you have any questions before submitting them, make an appointment to see the career team on your campus.

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