St. Petersburg College business professors Dr. Rina S. Coronel, Dr. Thomas W. Philippe and Dr. Marilyn D. Schultz were published recently for collaboration on an article titled Managing the Effects of Social Media in Organizations.
Published recently in the Advanced Management Journal by the Society for Advancement of Management (SAM), the article highlighted the development of strategic policies to effectively manage the possible risk of social media.
Social Media Marketing in academics
SPC College of Business provides support to the global changing environment in business through its diverse programs in management and marketing. For example, Social Media Marketing, a popular course offered through the College of Business, addresses the changes in marketing as a result of the social web. Students get an in-depth look at the role of social media in marketing and learn to develop an effective marketing plan utilizing social media. An emphasis is placed on the importance of building an online customer community and earning customer trust.
With social media being a platform to reach consumers and employers globally, the College of Business programs include educational advancement from certifications, associate and bachelor’s degrees. Explore our College of Business offerings.
Social media risk in business management
In the article, the authors bring awareness to the risk of social media in organizations as it relates to the reputation of the employee or employer. With the global accessibility of social media, organizations are utilizing this tool to pre-screen and maintain knowledge of their employees. Some of the risks include:
- Possible disciplinary action and termination of employees
- Liability from third parties
- Possible legal action