Workforce Institute Advancing the Arts

Person holds a paint brush over cups of paint , with logos for the SPC Workforce Institute, St. Petersburg Arts Alliance and The Arts Business Academy

As Andy Warhol stated “Making money is art and working is art and good business is the best art.” SPC Workforce Institute is excited to announce that it is adding courses to help creative individuals develop their skills so that they can breakdown the “starving artist” stereotype.

St. Petersburg Arts Alliance (SPAA) has collaborated with St. Petersburg College to offer a professional development Arts Business Academy for emerging artists, musicians and writers. This certificate course will provide creative-minded individuals with the skill-sets and confidence to achieve a thriving career.

Local arts professionals and business leaders will provide the training on the following topics:

  1. Defining Your Goal – Developing Your Arts Business Brand
  2. Before You Market, Protect Your Creative Expression
  3. Pricing & Budgeting for Your Artwork and Business
  4. Award Opportunities (and Grants) for Individual Artists
  5. Social Media, Email Marketing and Media Releases
  6. Approaching, Marketing, Developing and Maintaining Customer Relationships

In addition to the sessions, participants will have access to supplemental, non-credit workforce training courses. These non-credit courses will help participants develop their professional skill-sets and provide a great introduction to other academic options, including: 

  • Essentials of Marketing
  • Improving Writing Skills in the Workplace
  • Learn to Effectively Communicate

Interested in learning more, visit: Arts Business Academy

The Future of Drones

Do you fly drones for recreational purposes or are you an aspiring video artist, filmmaker, or graphic artist? Why not turn that passion into a drone business opportunity?Over the next 10 years, Unmanned Aircraft Systems (UAS), or drones, are expected to create more than 100,000 jobs in the United States and an economic impact of $82 billion. Florida stands to benefit more than any other state as new regulations will bring 4,500 new jobs and $440 million in economic impact to the state by 2024. (Association for Unmanned Vehicle Systems International). In response to recent FAA rules regarding non-hobbyist small unmanned aircraft systems (UAS) operations, the Workforce Institute at St. Petersburg College offers several on-campus courses in this growing industry.

Workforce Institute offers courses that teach you FAA regulations as well as courses that teach you how to edit drone footage. The UAS Video Editing and Production 6-week course provides video professionals, at the introductory level, with the comprehensive skills they need to import, edit, and encode video projects using Final Cut Pro X. The course will also cover pre-production areas such as determining client needs, shot lists and storyboarding, and obtaining licenses, permits, and waivers prior to filming. Through instructor led demonstrations and exercises you will learn how to edit video, add video effects and titles and export your finished video. 

Interested in learning more, visit: Drone classes

New Digital Video Non-Credit Program

In addition to the UAS Video Editing and Production course, Workforce Institute has added the non-credit Video Production certificate program that is geared toward digital arts professionals, GFX designers, creative content producers, websitedevelopers or anyone who wants to learn video production to further enhance their résumé and increase their skill level. This certificate is designed to prepare students to produce complex digital video tape presentations for ‘on’ or ‘off’ air.  As part of this program individuals complete the following courses:

Basic Video Camera
This is a video production course designed to introduce the concepts of basic videography. Students are exposed to different types of video cameras, composition styles, lighting techniques and safety concerns. Students will have the opportunity to learn how to operate digital video cameras. 

Basic Video Editing
This course introduces the student to the basic working concepts of the art of editing through the use of a non-linear video editing system. Topics to be covered include: capturing digital and video, organizing projects, storing video clips, explaining the browser, viewer, canvas, and timeline. Students will log and capture, edit with straight cuts and simple effects, and output the final product to tape.

Students will also be exposed to some of the more advanced features of an editing program including special effects, composing, text and titling.

Advanced Videography
This is a video production course designed to introduce the concepts of advanced videography. Students will be exposed to different types of pro-sumer video cameras, composition styles, lighting techniques and safety concerns.

Professional video editing skills will be taught with special emphasis given to creating complicated video projects with fixed deadlines. Students will be able to demonstrate an ability to organize, video tape, and edit complicated video productions for presentations.

Interested in learning more, visit: Digital Video

To learn more about the courses that Workforce Institute offers, visit or be sure to follow us on LinkedIn.

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