What is an elevator pitch and when would you use it? If you were to meet the CEO of your dream company in an elevator, would you know how to talk about yourself? Could you tell your story in one or two sentences? An elevator pitch is a concise, compelling 30-60 second statement of your skills, experience, and career goals. Think of your pitch as a short recap of who you are and what you do. Your objective is to spark interest by briefly describing your story so the listener will say, “Tell me more!”
Important Components of an Effective Elevator Pitch:
1. Identify Your Audience:
Tailor your speech/pitch to the individual you are talking with. Let your target audience know exactly what you are interested in and what you are seeking. Consider having more than one elevator pitch so you will be ready to give your “30-60 second speech” no matter your audience.
2. Remember Your Time is Limited:
Recognize the best way to showcase your skills, strengths, and talents. Be strategic in how you introduce yourself. Give a short recap of who you are, what you do, why you do it, and what you hope to accomplish. Mention your goals, let your audience know your exact topic of interest, and highlight why you are a valuable asset.
3. Be Persuasive:
Although your elevator pitch needs to be brief, make sure you are able to share information about yourself. Focus on your strengths emphasizing what you can provide to the employer or organization. This will entice the listener to want to continue a conversation with you and learn more about you.
4. Add Your Personal Twist, and be Creative:
Pace yourself when you speak. Avoid rambling while keeping an appropriate level of enthusiasm. Let your personality show and remember to smile!
5. Follow-Up / Business Card:
Before your conversation has ended, exchange business cards. This is a great way for you to follow-up with them after your “brief introductory” meeting. If you do not have a business card, share your contact information with them via smart phone/email. Whatever your goal is, if you are interested in a job with their organization or becoming a member of their club, remember to follow-up!
Did you know that interview preparation includes a great elevator pitch? One of the first questions asked during an interview is, “Tell me about yourself.” Think of your elevator pitch as a condensed version of your answer to that question.
In addition to a job interview, you can you use your elevator pitch at the following:
- Community or Transfer Fairs
- Job and Career Fairs
- LinkedIn summary
- Networking events and mixers
- Professional association programs
- In a classroom and at college club meetings
You do not get a second chance to make a great first impression, so make your first impression memorable! To learn more, attend our Elevator Pitch / Interview Preparation Workshop on Tuesday, July 23, 12:30pm to 2pm, second floor of the Library, room 209, Clearwater Campus. For more information, contact Wanda Kimsey at Kimsey.Wanda@spcollege.edu.