Dive into the heart of St. Petersburg College (SPC), where the spirit of innovation and achievement isn’t just encouraged—it’s celebrated with fervor. At the forefront of this celebration stands the Bull’s Eye Award, a testament to the extraordinary strategic business acumen displayed by SPC students. But that’s just the beginning.
Have you ever imagined stepping into the shoes of a corporate titan? At SPC’s College of Business, students are catapulted into the corporate world through The Business Strategy Game (BSG), an integral component of their capstone course.
This isn’t your typical classroom experience. Students are thrust into the thick of strategic decision-making, tasked with interviewing, hiring, and leading their very own corporate management teams. Their mission? To master the art of strategy in marketing, operations, and finance, propelling their company ahead of the competition in a thrilling international market landscape.
Understanding the Bull’s Eye Award
The Bull’s Eye Award represents the pinnacle of student engagement and proficiency in applying business concepts. Awarded to the most adept teams in the Capstone Business Strategy Game, it benchmarks success in a way that resonates beyond the classroom, directly into the heart of industry standards.
A Unique Competitive Edge
What sets SPC apart is the real-world relevance of the Bull’s Eye Award. Unlike typical academic accolades, it is anchored in the practical application of business strategies, mirroring the complexities and competitive nature of the corporate world.
This real-time simulation and resultant recognition provide SPC students with a tangible edge in the job market.
The Architects of the Award
Initiated by forward-thinking faculty, the Bull’s Eye Award has evolved through the contributions of engaged alumni like Jeff Mowry. His involvement highlights the continuous loop between academic preparation and professional success that the award fosters.
“SPC gave me that extra edge in landing my job.”
Jeff Mowry, SPC alum & Data Analyst, Universal Financial Consultants
Titan alumni Jeff Mowry contacted the SPC College of Business about sponsoring a BSG prize for one team this past spring.
This fall semester, UFC has increased its Analysis Accuracy Award to $1,000. To learn more about Jeff, check out the below video that SPC originally created for a past business blog post.
A Proven Path to Excellence

At SPC, the Bull’s Eye Award is a symbol of our commitment to excellence and the practical preparedness of our students. It reflects the real-world value of our business education, positioning our graduates a step ahead in the professional realm.