As a marketing student, my trip to London was basically walking through a live-action case study in legendary branding. Big Ben wasn’t just a clock—it was a masterclass in timeless design (pun absolutely intended). The Crown Jewels? Luxury branding at its royal finest—talk about exclusive content! The Tower of London gave major “true crime meets heritage storytelling” vibes, and the fact that people are still lining up to see where heads rolled? That’s elite audience retention. And let’s not forget Stonehenge—no WiFi, no hashtags, no ad budget… and still pulling global crowds for over 5,000 years. Now that’s brand loyalty.

None of this would’ve been possible without SPC and the incredible scholarship opportunity. They didn’t just help me take a trip—they gave me a front-row seat to some of the world’s most iconic marketing lessons disguised as tourist attractions. This journey brought textbooks to life and added new chapters to my learning in the most exciting way. From strategic storytelling to experiential engagement, London was a living portfolio of how history and branding collide—and I soaked up every brilliant second of it.

-Amina, SPC England Study Abroad Program, May 2025