Studying abroad is often described as a life-changing experience, and for our consulting team in Athens, Greece, that proved to be true in every sense. Immersed in the rich cultural tapestry of the city, where ancient history meets modern innovation, we had the opportunity to work on a real consulting project that blended academic insight with real-world challenges. Strolling through vibrant neighborhoods like Plaka and Monastiraki, engaging in conversations over strong Greek espresso, we gained a deeper appreciation for the local culture’s emphasis on hospitality, relationships, and community. These cultural lessons weren’t just enriching on a personal level, they directly informed our approach to crafting a business plan that respected and reflected the values of the market we were working in.

Our project brought together a diverse team of junior consultants, each bringing unique perspectives, skill sets, and problem-solving approaches. Collaborating in an international environment challenged us to navigate differences in communication styles, decision-making, and timelines, while remaining united in achieving a clear, actionable outcome. We worked closely to research the industry landscape, analyze the target market, and design a business plan that balanced creativity with strategic practicality. This hands-on experience was more than just an academic exercise, it was an opportunity to see how cross-cultural collaboration fuels innovation.

By the end, we didn’t just walk away with a completed plan; we left with sharper skills, global awareness, and the shared pride of having contributed to a truly unique and insightful business experience in one of the world’s most vibrant cities.

– Ben, SPC Greece Business Study Abroad Program, July 2025